How I Designed a T-shirt

For this assignment, we were presented with three possibilities of client. I chose Burger Bank because it's an establishment I've had experience with. As well, it's suffered from some difficulties in the past and needs a bit of an image overhaul.


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The one thing I remembered from my childhood is their mini burgers, and how you could get four for a dollar back in the day. I thought that was pretty neat, and focused on that when I brainstormed for graphic ideas. I also thought they needed a logo of some sort, though I wasn't sure where I wanted to go with the design. I ultimately chose to stick closely to the original logo they'd established for themselves, leaving it to my own design to add interest.

I also played around with the idea of equating the Burger Bank to a blood bank, though that is admittedly not the most appetizing route to travel. There was also the really obvious idea of equating it to a bank that stores money.


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Feedback from my sketches led me to stick with the "bag of burgers" concept, though I added the mouth from another design to it to see how the two would go together. I played around with colors, though I mostly stuck with the earth tones and blue together. I wanted colors that would be fairly gender neutral. I decided to make my third design go down my other avenue, just to see if I could use a simple logo to communicate the point. I think that design is pretty boring and a standard shirt design you would see for businesses around here.

The final round of critiques helped me settle on the solid fill, since the sort of "deco" design wasn't quite clear enough. Someone also suggested that a hand-drawn logo would look best with my drawn art, and I fully agreed. I went back to my design and played with the colors a bit. I changed the lineart to a dark brown so that it didn't contrast quite so much with the other colors.



And here we are!