11.23.2009

Brochure Design Process

The first time that I was tasked with designing a brochure, I admit to being intimidated. By this point, I feel that I am much more able to make my ideas come together in a cohesive fashion. From the list of clients we were given, I automatically gravitated toward the option of designing for myself. For me, being able to promote myself and focus on my strengths is a challenge. I also felt that I needed something that I could hand out to potential clients, something a little beefier than a business card.

The option to give the brochure a die-cut was attractive to me, and I got the idea to make a cartoony version of myself, with my eyes peeking over the front of the brochure.


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As I worked on the brochure itself, Joe suggested that I do a bifold instead. Since I had already done trifolds in the past, I thought it would be an interesting route to take. I had to adjust my plans so that my caricature would still show on the cover. My aim was to include examples of all the different types of work I'd created, from illustration to straight graphic design. As I started plugging the images in, however, I realized that I didn't have room for all of that! So instead I used one "fun" illustration, one graphic design element, and my big ol' head.

The first version of the brochure featured a full color illustration and all computer-based fonts. I downloaded a font from Blambot, which makes fonts for comics. I thought that would go well with the comic-y look I was going for. Critique on the piece led me to believe that a hand-drawn font would look better with my mostly hand-drawn art. I also felt that the illustration didn't jive well with my mostly monochrome color scheme, so I switched it out with some lineart from another project I had been working on.


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In the end, I still feel that this is incomplete. Instead of going for the "one of each type" route, I should have found a way of showcasing a lot of different pieces of work. I guess that's what websites are for, though!