9.16.2009

Critique of Various Illustrator Tutorials

The first tutorial I viewed was How to Design a Logotype from Conception to Completion. The title makes one believe the tutorial will be more indepth than it is. I do like how every concept of creation is covered, from sketching to management of the "corporate identity," and how a logo must be created for use in many mediums, as well as look good in simple black. However, all of these elements are simply touched on. The step by step instructions for Illustrator, along with the screenshots, are also very helpful. If one is looking for a quick and easy reference, this is the tutorial for you. If you don't have quite enough Illustrator knowledge or need to have more detailed directions, this one might be difficult for you.

The second was Design a Grungy Circular Logo. This one delivers exactly what it promises. Each step is simple and clearly illustrated with screenshots. It also very clearly explains a technique that seems easy to veterans of Illustrator, but completely stumps newbies. The only downsides in the tutorial are the links to stock sites. While those are very helpful, I feel that in logo design, one should be able to create their own graphics for the company identity. Right?

Lastly I explored Create a Silhouette Logo for a Steakhouse in Illustrator. I was immediately pleased with this tutorial because he expresses the fact that you should use your own material! See, I was totally right in my last paragraph, this guy says so. He explains how to use real reference materials to create pleasing logos in Illustrator. Each step is spelled out in clear and concise wording. However, being a visual person I would have liked a little more screenshot action on this one.

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